I created “CEO for LIFE”, a platform made up of CEOs and stakeholders who aim to spread and promote life-promoting initiatives, to help achieve a happy and fruitful coexistence between business and sustainability, promoting dignity and respect for life in all areas: productive, technological, social, institutional, media. An amplifier of social responsibility initiatives, inspired by the Sustainable Development Goals (SDGs). 2030, now upon us, is the date that the UN has set for achieving these goals.